Dad’s late evening shopping trips to Asda usually meant a nighttime feast. Seduced by the reduced aisle, he’d return with a bag of french baguette, tiger loaves and hedgehog bread. £1.09 to 29p, 80p to 25p, £1.20 to 68p.

Unpacking the bags at 10pm, the counter would be covered in speciality doughy goodness, all two hours from their expression date.

Although it was meant for tomorrow’s slightly stale packed lunch,  me and my brothers scoffed as much buttered slices as possible. The amount we were allowed, followed by the amount we could sneak.

We’d completely counter the discounted prices by gorging the extra bread. The next day we’d eat our plain lunches with no regrets, looking forward to the next time dad walked by the reduced aisle.